There are not many worldwide brands whose image is more synonymous with ‘adventure’ than Land Rover. So when they required assistance in reinvigorating a major employee initiative it was absolutely essential for TrailPlus to devise, manage and successfully deliver a world-class activity solution for such a world-class brand.

150 employees, from boardroom to shop floor and from the UK, Europe and the USA arrived in the Lake District for a memorable three-day event. Safe and accessible for all shapes and sizes, yet inspirational and challenging, the three-day event format witnessed a range of points scoring activities, including 4x4 driving skills.

Thirty teams of 5 had to undertake an extended journey….on foot, on bike, in kayak canoes and in their Land Rover vehicle. Along the way a series of stunning and memorable challenges: a zip wire across a huge disused quarry, and an abseil down a waterfall to name but two.

The event was a complex project to manage, requiring an extensive logistics support operation as well as sympathetic, yet creative, approach to the needs and expectations of a very diverse group of people. TrailPlus also managed the final night’s activities including a celebration meal for all the employees and, in Sir Ranulph Fiennes, a very distinguished guest speaker.

Many companies talk about living their ‘brand values’ but how many companies actually live their values? On this occasion Land Rover did just that….and it was TrailPlus who helped them and 150 very special employees meet their needs AND exceed their expectations.