CLIC Sargent 24seven

Brief

CLIC Sargent is one of the UK’s leading cancer charities for children and young people. Seeking a new fund-raising initiative, we came up with the "24Seven Challenge". An action and adventure-packed 24 hours during which the participants were tested physically and mentally. And every element came with a special creative twist that combined inspiration with perspiration.

A complex logistical operation covered accommodation, catering, travel and multi-site activity all safely delivered within some of the UK’s finest adventure playgrounds. What a day in the life of all involved!  

Outcome

In additional to the substantial fund-raising income achieved, the success of our partnership led to the charity becoming official charity partner to our acclaimed HellRunner and Adventure Challenge Series  events.